Artem Sorokin — Founder and Chairman of the Board of Directors, Leber
400+
сотрудников
The company manufactures and installs playgrounds, represented in the Russian Federation, Eurasian Union and Gulf countries. Leber has offices in 4 countries, its own production and warehouses in Russia and the UAE, transportation fleet and installation team.
2000+
довольных клиентов
$21,5 М +
годовой оборот компании
Artem
Sorokin
Sorokin
$30 M +
2500+
400+
annual company turnover
employees
installed sites
Chief Executive Officer
Currently, Artem Sorokin serves as the CEO of Leber Group. He has led the company since 2010. Over the past 14 years, Leber has become a leading manufacturer of children's playground equipment in Russia and the first to export playground complexes. The quality of Leber playgrounds is endorsed by both children and industry experts.
Achievements of Leber Group
Achievements of Leber Group
- Established a fully integrated production facility from scratch
- Successfully acquired a competitor in the market
- Installed playgrounds in the UAE, Saudi Arabia, Mongolia, Morocco, and other countries
- Implemented a corporate governance system in 2020, with a Board of Directors that includes independent members
- Warehouses in Russia and the UAE
- A system for selling finished goods directly from stock
- Corporate incubator that launched profitable new directions: fulfillment, furniture, and startups in IT and logistics
5 new business directions
launched through the corporate incubator
10+ countries
where Leber playgrounds have been installed
200+ million rubles
the monthly production value of Leber's manufacturing output
Educator and Speaker
He teaches a course at the Russian School of Management, took part in the educational program School of General Director and frequently speaks as a guest speaker at business forums and conferences.
Russian School of Management
Course on I. Goldratt's Theory of Systems Constraints
CEO School
- Speaking at an educational program
- Series of classes on sales organization
Artem is expanding partnerships with educational institutions and disciplines where he is ready to author material. Artem is currently working on his own course on business growth, in which he has prepared lectures on marketing, finance and credit, hiring employees, the venture capital market, and bringing new products to new markets.
Artem is often invited to public speaking events to share his management experience and offer theoretical and practical knowledge on business. Not only does he eagerly share information, but he also analyzes the most interesting cases from his own practice.
Artem is often invited to public speaking events to share his management experience and offer theoretical and practical knowledge on business. Not only does he eagerly share information, but he also analyzes the most interesting cases from his own practice.
Blogger and Author
Artem is an active social networker and shares the secrets of running a large company, the knowledge he gains from regular training at the best business schools in the world, management approaches and his family's adventures in different countries.
- built a financial model of the company
- developed an author's method of hiring employees
- created from scratch a production facility that now produces more than 150 million rubles per month
July 29, 1988.
2005 — 2007
2005 — 2007
2010 — 2020
2013 — 2015
2020
2021 — 2025
2022 — 2025
Born in Moscow, graduated from school No. 278 with a gold medal. Since the tenth grade, he has been actively involved in school self-governance in the role of chairman of the school council. This resulted in a trip to a Moscow children's movement camp in Bulgaria as a counselor at the age of 16.
He entered MSCU (Moscow State Construction University), where he graduated with honors in Economics and Management of Enterprise (Construction).
In parallel with his studies at the institute, he continued to be engaged in public activities as a program manager of children's activist camps and coordinator of Moscow city training projects, working at the State Institution "House of Children's Public Organizations" of the Public Relations Committee from the age of 17.
In parallel with his studies at the institute, he continued to be engaged in public activities as a program manager of children's activist camps and coordinator of Moscow city training projects, working at the State Institution "House of Children's Public Organizations" of the Public Relations Committee from the age of 17.
Since the 3rd year of the institute together with a group of friends and like-minded people started a project on developmental educational tourism in the cities of Russia and CIS called «Going out on the town»
At the same time, I opened my first LLC with the same name as a director and founder. Within 2 years of running the business I managed to make a profit and regularly pay salaries to a team of 12 people.
At the same time, I opened my first LLC with the same name as a director and founder. Within 2 years of running the business I managed to make a profit and regularly pay salaries to a team of 12 people.
With a group of colleagues, he founded a company selling children's play equipment. Already in the first full year, sales exceeded targets and reached over 100 million roubles.
Since the founding of the company, Artem worked as CEO until 2020, when he moved to the position of Chairman of the Board of Directors.
During this time, Artem
Since the founding of the company, Artem worked as CEO until 2020, when he moved to the position of Chairman of the Board of Directors.
During this time, Artem
- launched a finished goods warehouse and implemented a replenishment model.
With colleagues he developed the direction of construction of timber frame houses.
In 2 years, he created author's projects, a brand and a billing system. More than 20 houses were built, the proceeds from which exceeded the costs of launching the project.
In 2 years, he created author's projects, a brand and a billing system. More than 20 houses were built, the proceeds from which exceeded the costs of launching the project.
He was the inspirer and organizer of the book "Leber Group: Business on the Hill", which was published in a limited edition of 2020 to mark the company's tenth anniversary.
The book is based on stories about the organization told by employees and partners. I took an active part in its compilation and editing.
The book is based on stories about the organization told by employees and partners. I took an active part in its compilation and editing.
Since 2021, Artem has also chaired the Board of Directors at Leber, the exclusive and official representative of the Leber Group brand. He has overseen the company's investment projects, as well as the development of new directions and export initiatives. Since 2024, he has been a member of the Board of Directors.
Develops an author's program on business growth for entrepreneurs. He acts as a mentor in several projects and also conducts consultations for businesses on the issues of growth and scaling of companies. He is open to suggestions for cooperation in this area.
- obtained a credit line for replenishment of reserves, the amount of which now exceeds 500 million rubles.
- acquired several offices and renovated them.
Start
Early Student
«Going out on the town»
Leber Group Ltd.
Timber frame houses and glued laminated timber houses
«Leber Group: things are looking up»
Board of Directors
Teaching and consulting
The warehouse now turns around 1 billion goods a year, and its peak utilization in 2023 was 571 million.
Now the premises are used both for renting out and for the company's location
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biography
LEBER COMPANY
Shaping the silhouette of the urban environment.
Leber has a large production and warehouse complex.
Since 2010, the company has maintained high quality standards in the field of children's play equipment.
Leber has a large production and warehouse complex.
Since 2010, the company has maintained high quality standards in the field of children's play equipment.
years on the market
14+
regions of Russia
30+
annual output
10 000+
INTERVIEWS AND PUBLIC SPEAKING
Acted as an expert on radio and television, namely: Radio Mayak, Russia 2, NTV, Channel 1, Moscow 24 and others.
Artem Sorokin - 3 billion rubles on playgrounds. Leber Company. How to sell in the UAE and the Saudis
Вячеслав Зенин
Artem Sorokin - crisis, office in Dubai, support of colleagues and future plans
Leber
Artem Sorokin's commentary on modernization of production in the "City Technologies" program
Russia 24
The story of the creation of the playground production business by Artem Sorokin
DPIR OF THE CITY OF MOSCOW
Artem Sorokin pro privileged timber
Russia 1
Air about dacha construction
RADIO MAYAK
What are the advantages of a board of directors and how to properly build one in a company
RB.RU
Changes in the company: how to make employees your allies
General Director Magazine
Workers aren't just about the money, or the Top 5 ways to motivate production staff
Business World magazine
ARTICLES
Author of business management materials
Russians have been told which children's swings are considered dangerous
Gazeta.ru
Artem Sorokin on learning and striving for progress
RBK
How does Moscow business live now?
Komsomolskaya Pravda
How to implement changes in the company without resistance from employees
General Director Magazine
Key figures in the crisis: how the CEOs of Ascona, Proplex and Leber Group move the figures to make the companies have money
Boston University
90-hour English course January–March 2022
University of Miami
Intensive English Program, oral comprehension 5A
ALIBRA SCHOOL
159-hour English course B1 and B2
ALIBRA SCHOOL
96-hour English course B1
Skillbox
Instagram promotion
Columbia Business School
Value Investing: Making Intelligent
Investment Decisions
Investment Decisions
Columbia Business School
Developing and Leading High-Performance Teams
ALIBRA SCHOOL
96-hour English course B2
Columbia Business School
Advances Financial Statement Analysis
Columbia Business School
Venture Capital Private Equity Program
Cambridge University
Business English, level B1
University of Miami
Intensive English Program
Columbia Business School
Corporate Governance
University of Miami
Award for IEP Summer..
Fundamentals of Quantitative Modeling
Wharton School of the University of Pennsylvania
Rutgers University
Supply Chain Logistics
University of Miami
Award for IEP Fall 2021 semester
Georgia Institute of Technology
Supply Chain Principles
Russian School of Management
Quality Director
Google
PYTHON crash course
Russian School of Management
Invention and Optimization in Production
Wharton School of the University of Pennsylvania
Introduction to Corporate Finance
Diplomas and certificates
University of Illinois
Designing the Organization
Harvard Business School
Entrepreneurship Essentials
Massachusetts Institute of Technology
Organizational Design for Digital Transformation
SERVICES
I provide consulting services for small and medium businesses in the following areas:
I answer any questions, share case studies, document templates, personal experience, and academic knowledge. I dive deep into the client’s issues, understanding the specifics of their business and operations. My expertise is particularly valuable for companies in the real sector of the economy with annual revenue ranging from 50 to 500 million RUB.
- Strategy
- Growth management
- Sales
- Building financial systems
- Risk assessment
- Human resource management
- Developing new business areas
- Expanding into export markets
I answer any questions, share case studies, document templates, personal experience, and academic knowledge. I dive deep into the client’s issues, understanding the specifics of their business and operations. My expertise is particularly valuable for companies in the real sector of the economy with annual revenue ranging from 50 to 500 million RUB.
If your company doesn’t yet have a board of directors, I am more than willing to help you establish one. I hold formal education in corporate governance from Columbia Business School and have studied board development research at Harvard Business School. I am also available to provide consulting services in this area.
What’s included in the service:
I can serve as an independent director on your company’s board, bringing expertise in areas such as finance, digital transformation, compensation and appointments, auditing, and strategy. My approach includes thorough document review, active participation in board meetings, and engagement in relevant committees. Attendance can be either in-person or online, based on your company’s needs.
What’s included in the service:
I can serve as an independent director on your company’s board, bringing expertise in areas such as finance, digital transformation, compensation and appointments, auditing, and strategy. My approach includes thorough document review, active participation in board meetings, and engagement in relevant committees. Attendance can be either in-person or online, based on your company’s needs.
Possible Topics for Presentations:
Teams and Competencies: Building effective teams, hiring strategies, motivation, business education, personal productivity.
Production and Operational Processes: Establishing production systems, warehousing and logistics, service optimization, digital transformation.
Marketing and Sales: Customer-oriented marketing, B2B sales strategies.
Finance and Investments: Markets, securities, banking, lending, and taxation.
Product and Innovation: Startups, venture investments, product development.
I am available to speak at conferences, business clubs, and corporate events with custom presentations. I share expertise, real-world case studies from my company, industry insights into construction and utilities, practical tools and examples, as well as comprehensive evaluations and comparisons. My talks are designed to inform, inspire, and motivate your audience.
Teams and Competencies: Building effective teams, hiring strategies, motivation, business education, personal productivity.
Production and Operational Processes: Establishing production systems, warehousing and logistics, service optimization, digital transformation.
Marketing and Sales: Customer-oriented marketing, B2B sales strategies.
Finance and Investments: Markets, securities, banking, lending, and taxation.
Product and Innovation: Startups, venture investments, product development.
I am available to speak at conferences, business clubs, and corporate events with custom presentations. I share expertise, real-world case studies from my company, industry insights into construction and utilities, practical tools and examples, as well as comprehensive evaluations and comparisons. My talks are designed to inform, inspire, and motivate your audience.
I am open to proposals for delivering lectures, workshops, and training sessions at business schools and educational platforms, either as one-time events or on a regular basis. I can develop unique, original materials based on academic knowledge and my personal experience, employing a case-study approach.
Areas of expertise:
Areas of expertise:
- Corporate governance
- Finance
- Strategy
- Business development
- Manufacturing
- Logistics
- B2B and B2C sales, international trade
- Management accounting
I participate in radio and TV programs, provide commentary for business publications, and appear on podcasts and business-focused channels. I share up-to-date statistics and discuss real-world cases drawn from my personal experience.
Or get in touch directly:
Your suggestions and questions
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